Creative Direct Mail Marketing In Colorado

[Matthew Crawford]

Hello to all!

After becoming more involved in REI and the local markets here and around Denver, I have begun to see the incredible amount of reliance upon various forms of direct mail campaigns. Be it yellow letters, custom postcards, etc. it seems that this tactic of REI marketing is alive and fruitful here in CO. After studying the responses and learning from other's experience, I have had success in creating my own creative marketing strategies that have yielded anywhere between 5-10%RR. My background in print design and creative marketing has definitely helped me streamline these campaigns, and working at one of the largest print houses here in CO has greatly helped in regards to cost of farming out addresses and designing/producing the mail pieces, and even with postage.

Feel free to reach out to me and throw any questions my way! 

[Matthew Crawford]

Right on @Justin Silverio! The whole realm of REI seems to have a such a knack for saturating areas with slight variations in the marketing collateral being pushed out. A little creative thinking and attractive design goes a long way it seems!

Blessings and Success my man.

MC