Cold-calling / Cold-mailing Specific Questions

[Mark B]

Hi everyone. I'm getting ready to send out some letters to property owners and I have some specific questions that I would appreciate your feedback on.

Up to now, I have identified my target area and property type (small multi-family) and have a list of property owners and their addresses (about 150 owners total.)

I could google and try to find phone numbers for them - I imagine I could find 25% or so.

1. Should I search for the numbers?
2. For those that I find, should I call first or mail first, with a follow-up call?
3. For the mailings, I understand hand-written addresses are good. I have also read that unusual envelopes (color, shape) are good too. Any ideas on this?
4. The letter, I cannot see handwriting all 150 letters. Any ideas on how to personalize them?
5. The content: should it be formal, informal or somewhere between. In other words, should it say, "Hi. I'm Mark, an architect here in Albuquerque, and I am interested in buying your apartment building..."
and "Dear Mr. and Mrs. ____________. I am writing you in regards to your property at 123 Main St. I am a real estate investor here in Albuquerque and your property matches our, blah blah blah." Should it come from my name or my real estate company's name?
6. I guess I need to include a card. Is it OK if it is my primary business card (from my architecture practice) or is it better to be a RE Investment card?
7. Do you have suggestions on language or ideas to include. I have heard to say that I can offer "cash to seller" and "fast closing". Any other ideas? Any ideas on what NOT to say?

Thanks a bunch. I am interested in hearing your thoughts.
Mark