Epic Fail in Direct Mailing!

[Chris Kenyon]

Hello investors

I am in need of some advice/direction. I just sent out my first direct mail campaign last month, and It failed big time. I sent out postcards that a local investor mentioned worked. I felt they were pretty good considering what I have seen out there so far.

So Im going to lay out my criteria, and hopefully I can get some good feed back on any issues that I am not seeing. I need to get ready for another mailing asap.

I sent out 1700 post cards in Kents, WA. I used Williston Financial Group to come up with a list which is below to view. In addition I have a local number set up, and not a 1800.

What are some ideas to help me get a more effective list?

Thank you for your time.

Chris

[Sean OToole]

@Chris Kenyon - the criteria and quality of your list are one factor, but not the only factor. The biggest factor imho is the quality of the message on the postcard. Pretty easy to say something that no one would be interested in. Other factors include how many competitors there are pursuing a similar list in that area and how many time you sent your mail piece. It is not unusual at all to get a very low response on a single mailing, especially on postcards, and even more especially if the message is poor, with no clear call to action.