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You want people to call you with yellow letters. If you don't want to take all the call then get an answering service.
If you try to get people to go to a website they see in there mailbox, your results are going to be dismal and your money will be wasted.
When you get them to call you immediately have their number, even the people who don't leave there info I can get it when I or my assistant returns the call.
If you try to get people to visit a website, even if they happen to visit it, the likelyhood of them leaving any info for you to contact them is slim to none.
Use a company that makes hand written (looking) yellow letters that come in an invitation style envelope. Don't use flashy postcards like the cable company does. People instantly trash those but if they think they are being invited somewhere then they will at least read it and that's half the battle.
Then I write ONLY "Hi Seller, My name is Buyer. I would like to buy your house. Please call xxx-xxx-xxxx." You will get at least 15-20 % contact rate guaranteed. Then you tell or text them about the website.
Good Luck