Direct Mail Smell?

[James Ritter]

They say smell is the strongest sense tied to memory. I wonder if it would be effective to maybe spritz a tiny bit of cologne on the paper inside the envelope so that it smells as soon as its opened?

Thoughts?

[Jeffrey H.]

I'm not sure what type of person you're targeting but cologne seems sort of shiester to me.  I would rather say I buy crappy houses and spritz a fart on the paper.  That way the smell supports my business model and it would be really memorable.