DIRECT MAIL COMING IN HOT DFW!! Advice?! Experience?

[Jeremy Rowan]

ITS TIME!!! My first direct mail campaign will begin. First things first. I'm aware that it's a smart idea to send out cheap postcards to find the return addresses for further investigation. Secondly, yellow letters seem to be the go-to letters for the best return rate. This will be the route I will go after the post cards. I'm sending out 5k postcards than letters in the Tarrant county area. Specifically: Hurst, North Richland Hills, Keller, Watagua, and some of Fort Worth. Now my question... With all this competition what are people's best strategies and return rate experience in the