Magazine / Small Print Ads for Motivated Sellers - Does It Work?

[Chris Bounds]

I am looking for ways to diversify my marketing. I already do a ton of direct mail marketing. I'm working on SEO and implementing a Google Adwords PPC campaign as well.

I realize that small print ads is probably more branding than direct marketing. I'm wondering if it is worth the cost to supplement my direct mail and PPC ads.

Has anyone had direct success (a lead that came from a print ad) with small news or magazine print ads?