Direct Mail Campaign Leads...

[Katharine Gonzalez]

Here's hoping there's still no such thing as a dumb question.... I have compiled a list of leads with the hopes of finding a first property with flip, lease or option as my exit strategies. Any that do not meet my criteria, I intend to either wholesale or refer out. 

The "We buy houses cash/close quickly" jargon carries an obvious appeal, but I am hesitant to use this terminology when my expectation is to fund my first deal via a conventional mortgage. Is the "we buy houses cash" reserved only for investors who have cash on hand, or is it also used by wholesalers who HOPE to find a cash buyer?

Thanks in advance for any guidance!