Results of First Direct Mail Campaign

[Shawn Connors]

Hey BP,

So a week after I sent out my first campaign these are the results...

370 pieces mailed to high equity, absentee, out-of-state owners

15 call backs

Talked to people that were in all kinds of different situations.  Some people yelled at me.  Some talked for half an hour or more.  

In the process of working out a deal with a seller.  Have an appointment to meet another seller next week who has multiple houses to sell.  Made a few offers and am still waiting to hear back.

All in all, I think it has been a successful "experience".  I didn't expect to make a deal out of every call, but now the seed  is planted and I am taking action.  The next mailing will bring me a deal!

[Rick H.]

@Shawn Connors Good start!  You are no longer a direct mail virgin. 

I agree that you are smarter to select your own list. The most important aspect of successful direct response marketing is to pick a great list. 

The purpose of the lead generation device is to coax a prospect to contact you. Your job is to take the prospect and disqualify all but the best and close the sale.

Copywriting legend Gary Halbert used to say that his ideal list was comprised of a 'starving crowd.' This means that YOU select people who are predisposed to do business with you in the first place.

Next, YOU are in charge of your copywriting. Find the problem that people have and agitate that oroblem. The purpose if your mail piece is to get them to take a particular action like call you, return a mailer, go to a landing page, etc.

Then there's the matter of frequency of contact. You will do best to have a campaign that touches people multiple times. My friend Mike has been mailing some of his well-defined target leads for more than one generation. That means he's mailing the children of his original list!

I suggest you delve deep into the topic and be in this for long run and you will eventually cube very successful.