Thoughts on strategies for direct mail...

[Courtney Murray]

With direct mail, I understand possible sellers overall do not respond to the first contact where it may take several pieces of communication for a reaction from the possible seller. Q: The 1st point of contact: Should a business card be included with the letter, with the letter saying "my husband and I" are interested in buying your house, or should we start off without a business card? Also what are thoughts about calling the possible seller and leaving them a message introducing myself letting them know we are wanting to buy their home, and for them to be on the lookout for information in the mail within the next day or so? The point of that is trying to stand out and adding in an additional 1st contact approach... Thanks for the input.

[Micah Copeland]

@Courtney Murray

If you already have the phone number then you have no need whatsoever to spend money on direct mail. I love anytime I can get a phone number. Just give them a ring and ask if they have any "problem properties" they want to get rid of... or if it is a specific house you are wanting ask them if they have any interest selling it. 

Besides that I do not believe you should waste time and money sending a business card with your letters. I would call myself a pretty successful wholesaler and I do not have business cards at all... Shocking right? I am sure someone will give me some flak for it.