Best Type Direct Mail Card and/or Direct Mail Letter Examples, starting out?

[Hal Mullins]

Any suggestions on the Best Type Direct Mail Card and/or Direct Mail Letter Examples to use, starting out in a new market?

[David Wurzel]

@Hal Mullins

I've tried this question on the forum previously and was roundly spanked.

And, in a way, rightfully so.

There is no real answer to the question.  Here's why.  No one is going to give away their secret to a 'best' direct marketing piece.

In addition as told to me previously, there is no best piece that works. 

The reason is there are three variables that differ for everyone:

The piece itself.

The targeted audience.

The size of the mailing.

Each is going to affect the response rate.  And even though I tried to pin down the piece with the best response rate, even that is hard to determine.

So, my approach, is to get whatever you choose out there and begin to dial things in.  Tweak, tweak and tweak again until things click.  That, and continue to mail and continue to mail.  It's like when you have a pair of binoculars that you have to keep adjusting until you get a clear view of what it is you are looking at.

The key is to take action.  Send out what you feel will work best along with the advice you find on this website.  Then KEEP DOING IT.  Don't give up because the phone isn't ringing off the hook after you sent out 500 mailers.  Keep doing it.  The squeaky wheel gets the grease.