Anyone here marketing directly to lawyers

[Alfonso Velazquez]

My partner and i are thinking about marketing to estate lawyers, probate lawyers, hospice centers, divorce lawyers and few other professionals. 

Has anyone tried this form of marketing? How did it work out for you? 

[Rick H.]

Yes. I was keynote speaker yesterday at a legal event in San Deigo area. I've been marketing to probate legal community for decades. 

Of course, I did not begin until I had quite a few years experience already under my belt. Suggest you refer to Malcolm Gladwell's 10,000 hour rule. 

Professional only want to be around other professionals (peers). 

Attorneys prefer their estate clients list their properties with licensed brokers with legal experience. They want maximum market exposure to protect their PR client and themselves from claims of selling below market. I've been sued over this and better understand the logic.

Work on your craft for 5-6 years and attend a couple dozen legal meetings first before putting yourself out there as an expert.