Listource Targeted Criteria For Optimal Leads

[Martin Sterling]

I wanted to know what the most targeted way to go after leads on sites like listsource is and your thoughts on what kind criteria to use in listsource to optimize your chances of getting a deal.

I've heard some say they only go after homes without equity, I've heard others say only go after homes with 100% equity because it's easier to position seller financing.

I hear many also say they only go after absentees.

I heard some say only go after mortgages originated before 2003, others 1999 yet others after 2009.

I heard only go after 65+ crowd, others say between 35-55

There are so many other levels of filtering, it's overwhelming unless you know the impact of each metric.

For instance, I was thinking about targeting only female homeowners because I'd imagine they would be easier to negotiate with and  know what they want. Not being sexist, just my experience.

What other metrics do you recommend?

Thanks in advance

[Christy Barton]

Hi Martin,

We target people with at least 50% equity, homes in zip code areas we like, at least 3 bedrooms, homes under 200k, and we exclude trusts from our lists.  I'd recommend checking out podcasts that Michael Quarles and Jerry Puckett are on - they are marketing gurus.  

I don't think I've ever heard of anyone singling out female owners.  But hey, you could always experiment, I guess.  :)

Good luck!  Keep us posted on your success!