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Updated over 9 years ago on . Most recent reply

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Roc Pilon
  • Investor
  • Idaho
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What is YOUR favorite/ proven criteria for seller financed marketing?

Roc Pilon
  • Investor
  • Idaho
Posted

I am creating my preferred list to market to people who would potentially be willing to owner finance me their multi family property. 

I think there is alot of power in creative investing and I am wondering if there is any key things you fellow investors strive to market to? 

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Bill Gulley#3 Guru, Book, & Course Reviews Contributor
  • Investor, Entrepreneur, Educator
  • Springfield, MO
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Bill Gulley#3 Guru, Book, & Course Reviews Contributor
  • Investor, Entrepreneur, Educator
  • Springfield, MO
Replied

Multi family (5 and more residential units) are owned by investors, so they are generally familiar with seller financed transactions. They also understand the financing issues and may be more approachable to financing a deal.

You're looking for two main categories, distressed situations or the tired landlord.

Distressed properties or owner's circumstances:

Distressed properties are those that are not as marketable due to property condition, location, rental performance or that have a higher barrier to purchase, that higher barrier might be higher down payment requirements from local lenders or governmental requirements.   

Distressed owners have some reason they need to get out of the business of rentals, the reasons are endless, but knowing as much as you can about your seller can point to opportunities to solve their problems.

The tired landlord is the ready to retire types or those tired of fixing, cleaning and having to be a landlord, a walk to the mail box for a check is more enticing than paying a property manager and having owner's responsibilities.

With any of these, don't forget to understand the tax consequences for a seller with deferred taxable gains, any long term owner pay have a chunk of taxes with a cash sale.

I don't suggest seeking these owners out with direct mail, you should know your local market, know who owners are and approach them individually, the market can't be that big that you can't specialize to the type and location of these properties. Good luck :) 

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