yellow letters

[Sackie Makor]

what should I make sure to say or include in my yellow letters 

[Braden C.]

We've split tested tens, if not hundreds, of thousands different variations of either a handwritten yellow letter or a typed letter over the years. Based on our experience here is what we've found...

Handwritten yellow letters certainly get your phone to ring more but the quality of those leads isn't as good as a typed letter. We found that we not only spent a lot more time on the phone with unmotivated sellers but we also had to send a lot more handwritten letters to get a deal. Because we do a good amount of volume with letters our time is very important and we don't want to waste it with unmotivated sellers. 

Our own conclusion was a very well written typed letter does a few things, first, it weeds out unmotivated sellers. By adding a few simple sentences like, "Our business is based around dealing honestly and fairly with everyone we encounter. Our goal is of course to make a profit on our investment; however we want every transaction to be a win-win." we're able to say to subtly say to the person, we're going to make money so we won't overpay for your house, but we aren't going to rip you off either. That's just one small example of important messages we have in our letter, you just can't get that much into a handwritten note. 

Secondly, wholesale deals are almost always going to be solving a problem for someone. It's EXTREMELY rare for a seller to call and say, "hey, I have the nicest house on the block with a great tenant, I want to sell it at a wholesale price!" The seller will probably have some type of issue, it might be a title issue, unpaid taxes, code enforcement, eviction, probate, ect. A typed letter just looks more professional and, in my opinion, gives the impression that you're a professional company who can solve problems. Someone who feels like they have a difficult problem might be less inclined to call a "mom-and-pop" type operation. 

We've also found that a handwritten font on an envelope takes nearly double the amount of letters to get a deal done. An actual pen hitting the envelope makes a big difference. 

Again, this is just my opinion based off of our experience. One of the biggest things I see that gets overlooked by new wholesalers is the importance of a great letter. Getting the letter opened is obviously important but what your letter says is critical. There's a reason why major national companies spend millions of dollars hiring ad agencies. They know how important their advertising message is to the consumer.