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Updated about 9 years ago on . Most recent reply

User Stats

15
Posts
1
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Jason Morgan
  • Buford, GA
1
Votes |
15
Posts

Direct Mail Response Rates and Conversions Rates

Jason Morgan
  • Buford, GA
Posted

Good afternoon all,

    I am a new investor that has a goal of getting 6 subject to/lease option deals in the next 3 months. I have some experience with marketing and copy writing but I hired a professional from elance to create my direct mail marketing pieces (Post cards, 3 step sales letters) to increase my response rate.

My question is what would be a good response rate from direct marketing on the 1st, 2nd, 3rd and 4th mailing? Also what would be a reasonable lead conversion rate for someone starting out in the business(I'm new but I've been studying realestate for years so I wouldn't say I'm totally green)? 

These numbers are important to me because if I need 6 deals and I know what the response rates will be and what is an expected conversion rate for someone new, I can plan my marketing accordingly instead of flying blind. 

Ex: 12% response rate for direct mail, 50% conversion rate = 100 directmail pieces to get 6 deals

I know that's a rose colored view of what I would like to happen but you get the drift of the question, any help would be, well helpful. 

Signed,

  Newbie from GA

Most Popular Reply

User Stats

202
Posts
66
Votes
Rene Martinez
  • Wholesaler
  • Grand Prairie, TX
66
Votes |
202
Posts
Rene Martinez
  • Wholesaler
  • Grand Prairie, TX
Replied

@Jason Morgan I admire your preparation and math skills but I think you're making things a little too complicated than they should be. If you're only planning on doing direct mail only I can tell you that you need to speak with 20-30 sellers before you can close a deal as a beginner. As you gain experience, your close rate will eventually get better. 

Stop analyzing everything and like my former employer says "just do it"

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