The best lead gen medium ever

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Hello everyone!!

My second post today relates to the marketing of your services. I am interested to know what marketing medium (both online and offline) is your most preferred one for promoting your business and services? 

Does this industry primarily being of B2B nature stops you from exploring unexplored avenues or most of you use the run of the mill styled communication?

Looking forward to some nice informative answers to this one

Thanks All