What To Say In Direct Mail To Out Of State AO?

[Chas Fabiano]

The headline must be able to grab the attention of the property owner.  The AO could have inherited the property, maybe a 2nd home, or a landlord.  One headline that I came up with was..."Who Threw The Rock Through Your Front Window?".  I want to think outside the box and use humour to break down their walls.  Separation from those big corporations that use a caveman strategy...LOL.