CPC Internet marketing Strategy to generate leads

[Khaliq King]

Hey Guys, I am new to Real estate investing and trying to come up with some useful marketing strategies to support my direct mail campaign. I am thinking about doing a cost per click campaign and would love to get the community's opinion on the following:

• What ad platform? Google, Facebook or Bing?
• What would be a good monthly budget?
• What are some effective keywords to bid on?
• What criteria do you use to generate the target audience (eg. on FB, I can select homeowners in Florida over age 35)
• Any tips related to this strategy welcomed