Direct Mail

[Jonathan Emery]

Hi,

I started a direct mailing campaign.  I have come across a few things I would like to have help with.

1.  I have several properties with the same owner.  I am mailing to each property but when I have the same owner of several do I just pick one or mail to him for every property they own?  

2.  I have met with some sellers and gave offers but never heard anything.  Do I keep mailing to them even though an offer was already made?

3.  I understand that it is good to switch up what you send out for each month during your 6 months run.  Like from Michael Quarles Podcast he suggests yellow letter, maybe a white letter, and post cards etc.  I have started with the first month being a hand written yellow letter.  I am thinking next may be a postcard.  My yellow letter is short and sweet.  Would you make all of your other mailings the same just in a different form? or change it up?

4.  I have a list of properties I'm mailing to.  I can see the positive outcome you can have if you have large amounts of mailings and multiple lists going.  For starting your first campaign, would you recommend using one list for 6 mths then get a new list until you see deals or try to do multiple listings through the months?   I know cost can play a factor here.

Thanks 

Jon

[Lamar Cannon]

1. Remove duplicates from the list before mailing. There are usually to many names to sift through and decide which property you should mail about. If a seller has multiple properties and they are wanting to sell one other than the one you mailed about, they will still call and let you know.

2. If you have their contact info, there is no need to keep mailing them. Just set reminders to call them periodically and follow up. If they don't like your offer call them again in 6 months. This works great in a rising market because even if the seller keeps their asking price constant and market rises to allow for a higher purchase price.

3. There is no correct answer here. Try it and measure the results. I have seen that a series of letters that build off of each other works well for us.

4. If you add lists make sure you mail to each list for at least 6 months. If you like, refresh the list and mail again.

Good job getting started. Make it happen!