Direct Mail

[Jonathan Emery]

Hi,

I started a direct mailing campaign.  I have come across a few things I would like to have help with.

1.  I have several properties with the same owner.  I am mailing to each property but when I have the same owner of several do I just pick one or mail to him for every property they own?  

2.  I have met with some sellers and gave offers but never heard anything.  Do I keep mailing to them even though an offer was already made?

3.  I understand that it is good to switch up what you send out for each month during your 6 months run.  Like from Michael Quarles Podcast he suggests yellow letter, maybe a white letter, and post cards etc.  I have started with the first month being a hand written yellow letter.  I am thinking next may be a postcard.  My yellow letter is short and sweet.  Would you make all of your other mailings the same just in a different form? or change it up?

4.  I have a list of properties I'm mailing to.  I can see the positive outcome you can have if you have large amounts of mailings and multiple lists going.  For starting your first campaign, would you recommend using one list for 6 mths then get a new list until you see deals or try to do multiple listings through the months?   I know cost can play a factor here.

Thanks 

Jon