first replies from my yellow letter campaign

[Pascal Daher]

Hi y'all , your opinions are very appreciated , 

My first yellow letter campaign was mailed and received by home owners , i received 4 calls so far the first day they received it , 2 of them weren't good , the other 2 i was able to talk to the owners and get the details :

-First property : The house was built by the owner in 2007 , owner lives in it , 3 Bd 1.5 bth , 2 story , carpet , never been updated since built , they are selling coz the owner just got a job 1 hr away and she's wanting to move close to her job , the county appraisal $70000 , she owes $50000 , she just listed it last week with an agent asking $80000 .

-Second property : been in the house since 2002 , owner lives in it , 5 Bd 4 bth , the kitchen was updated 2 weeks ago , bathrooms to be remodeled , not listed in the market , owner asking $550,000 , county appraisal $420,500 , don't wanna disclose mortgage balance , hardwood floors . 

Any suggestions?

[Jeff Valentino]

@Pascal Daher  how many letters did you mail? Did the calls go to you or VA or voicemail? Were you working from a script? It's a longview thing IMO and tracking now will really help you when you look back.

Also as @Larry Turowski  said at least these will help sharpen your sales skills.

"You want to move closer to your job-great. What would being closer to your job mean for you? Why's that? Tell me more about that?" "how soon would you like to live closer to your job so you can xxxxx and yyyyy ? If I could help you live closer to your job so you can xxxx and yyyy and get it done in the next zzz would you ...." 

If you can get to the emotion, you'll find the true motivation (if any) and be able to solve a unique problem in a way others can't.

Sorry for the ramble!