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Updated over 10 years ago, 05/28/2014
Direct mail on low budget
Hey guys, sorry if this has been asked before, but I've come through some hard times and spent a lot of money on different direct mail marketing campaigns with no success. Just recently I read about being consistent in mailing (mailing the same list about 6 times before moving on), which I didn't know about (such a costly mistake...). On top of that, I lost my job so I don't really have any flowing income at the moment.
So right now, I have an absentee owner list of 1,000 names (zip code specific) and have enough resources for one of the two options:
- Mail 100 names 6 times
- Mail 600 names 1 time
Based off of what I read about consistency, I would assume the first option to be the best option (until I can find a new job). Which one do you think would be better? I really don't want to lose my momentum.
Also, side note, if you mail to another state, would it be better to have a local number for that area or is it okay to keep the number in the state I live in?
Thanks in advance guys.