DM Marketing Questions

[Nettles Mason]

I am starting my direct marketing campaign. I am mailing a yellow letter, post card, post card to start. I used the filters suggested on BP to narrow my list to 1000 ish addresses. 300 a week done in house

1 - Absentee Out of State/ Absentee In StateSFR 3-5 Bedrooms 5 years ownership no Corp or Trust or duplicate mailing address

I have also been sending emails to adds on craigslist asking landlords if they would rent to own and driving for dollars. Do you cast a big net and don’t worry about cross message touching. I mean shouldn’t absentee owner cover “distressed house” and for sfr for rent?

Ex. Email, - we are looking for a place for rent but eventually buy. Will you lease option?

Yellow letter to same address by listsource. My name is … I want to buy your house.

Am I over thinking how to track correspondence?

Do you use CRM software to track all your letters/email to cold contacts or just ones that call?