What should I say in my letters to Probate Leads?

[J. Lancaster]

Unlike a lot of the people I've seen comment on the subject i Kind of like going down to the courthouse doing the research to locate Probate leads. But I'm at a lose on how to SPECIFICALLY word my yellow. Should I folow the basics format of " I want to $buy$ your house at..." ?( It just seems a bit insensitive given who we're targeting in the marketing) or is there a more fitting & "effective" approach for these leads?

[Rick H.]

If you don't want to take the "I want to buy your probate house" approach, consider the "make their life easier" approach.

Write them offering to be helpful, share resources, local contractors, experts, etc. and make it clear you wish nothing in return. I can assure you that your letter will stand out as different among the others.

Find a way to add to their life. Do so privately and you will be rewarded publicly. I can't explain for certain why it works, but I just know it does work.