How to sell a house on lease option

[Chip Chronister]

How are you marketing your buyers that you have a house

For Sell with a lease option to purchase

A lot of them tell me that they are looking for owner financing and when I tell them that in 1 to 2 years they have the option to buy, Refi and own a home and they look at me funny. They think I am going to finance it to them and they don't like that they have an option to buy.

How do you explain Lease option to purchase to a buyer.

Some of them want to know how much a month goes toward the principle?

And now with Dodd Frank I can't give monthly rent credits like in the past.

Thanks

Chip