Elevator Pitch Best Practices

[Joe Norman]

Hello BP Community! I am looking to change up my "Elevator Speech" that I use to give people a quick overview of what I do (buy distressed properties to rehab and resell them). I want to modify it so that I excite, and invite, folks who may have money to lend as a private lenders but without being too forward/pushy.

Do you have canned pitches or points you like to hit when catching up with old acquaintances (which I will be doing a lot of this weekend) or meeting new people? I'd love to hear any advice, or just a read you're all's self marketing elevator pitches if you don't mind sharing!

[Carl Schmitt]

The best sales pitches use 3rd party examples and stories. If I wanted to get someone interested in investing without outright asking them to, I'd say something like, " it's incredible, when I first started, it seemed so hard to find people that wanted to invest, but after they saw the kind of money we could make, now people are banging down my doors to invest" Keep it conversational. The best sales pitches don't sound like a sales pitch. If they have any interest, they should start asking you questions about it. "So how does that work? Do those people investing have to do the work, too or just invest?" Now they're the ones asking how to invest rather than you asking them to invest.