yellow letter critique for expired list

[Leeta Song]

I had read on BiggerParkets and now getting a list from my agent an expired list. I would like to know what you guys think about the yellow letter I'm plan to create. Please critique

Dear Owner Name (Tax Record)

My name is Leeta and I buy real estate in Burnsville, MN. I recently noticed that your property listed at (Property Address) had expired. I am looking to buy more real estate in Burnsville.

I know that not selling your real estate can be frustrating. You now have three choices:

CHOICE A- Sell Your Property. If you are still interested in selling your property then call me at xxx-xxx-xxxx or email me at [REMOVED] to discuss what I can offer for the property located at Property Address

CHOICE B- Call our 24 hour recording at xxx-xxx-xxxx to learn more what we do and how we could help you.

CHOICE C- Not Sell Your Property. If you are no longer interested in selling your property, please feel free to throw this letter in the trash.

I look forward to talking to you soon and helping solve your real estate problems.

Signature

Leeta Song

P.S. When you call at xxx-xxx-xxx, don't forget to ask for a copy of our free special report "(got to create one)"

[Jim Ludes]

The whole point of the yellow letter is so it comes across as a personal message from a friend. Use their first name ONLY, introduce yourself, tell them what you want, then tell them to give you a call. If they are still motivated to sell, they will call you.

Don't give them too much information in the letter. Keep them curious and wanting more, so they pick up the phone and call you. Don't use a 24 hour recorded message, it sounds too corporate. Have them call your direct line or one that is answered LIVE.

Here's an example of a yellow letter I used that got me around 25% in return calls.

Dear Mary,

My name is Jim Ludes.

I'd like to buy your house at ________________________.

Please call me at (555) 123-4567

THAT'S IT! Keep it short and sweet!

Be sure to hand write the message, then fold it in fours with the message facing inwards. Put it in an invitation style envelope and hand write or print their name and address on the outside of the envelope. Print your return address in the upper left corner or on the back, (don’t use a company name or a P.O. box), use a personal looking stamp, (the sexier the better), and mail it.

I have used this yellow letter for expired listings, out-of-town owner, foreclosures and vacant properties. I have even had it hand delivered door-to-door to entire neighborhoods. The only difference is I do not put it in an envelope. I had the delivery crew fold it in fours and stick it in the door jam, screen door, or under the corner of the doormat with a big smiley face drawn on the outside. Trust me, it will get opened!