Direct Mail Campaign, Critique Requested

[Blake Stevens]

Here is a layout of a big for me direct mail campaign I will be launching shortly.

I'd love to get some feedback.

Hopefully this pastes in OK, it will be a lot of info I'm detailed.

I've had good success with direct mail before looking to start mailing and never stop. Previously I've been stop start.

My main goals are to get properties for these strategies in descending order of importance to buy fix refi and hold, fix and flip, wholesale, owner finance, Subject To Rental, retail listing for my sister and team mate on this endeavor. I also have a good local realtor short sale negotiator so I like getting short sale leads.

My idea is that you hit a prospect early pretty hard especially more targeted lists like inheritance or vacant vs a broad list like low equity home owners. Then slow down your mail frequency dropping back to postcards quarterly, likely mailing each prospect 8 times before stopping but maybe sooner depending on results of the broader lists.

Going to use yellowletters and Michael Quarles for the mailing. Haven't gotten too much in to the copy for letters, besides using US Lead Lists recomended letter for the inheritance style lists and then just using standard we buy houses and yellow letters copy from the mail provider.

Mail Campaign NoCo House Buyers

11/1/20135011

Lists Counts

US Lead List 683 Inheritance list

Low Equity 2227 low equity owner occupant list

30-60-90 Late old 811 Mortgage lates I already mailed 3 postcards to in 2 months

New 30-60-90 Late 362 Mortgage lates

Vacant 173 Vacant Properties

Inherited Related 755

0.75Touch / Mo $0.54 $/Touch

5 # Touch 3mo $5.40 $/Lead

173 10 # Touch $934.20 Total

Vacant Week to Mail

Yellow Letter 0 0.79 $136.67

Zip Letter 2 0.64 $110.72

Yellow Letter 4 0.79 $136.67

Postcard 8 0.35 $60.55

Postcard 12 0.35 $60.55

Zip Letter 16 0.64 $110.72

Postcard 24 0.35 $60.55

Postcard 32 0.35 $60.55

Yellow Letter 40 0.79 $136.67

Postcard 53 0.35 $60.55

0.67 Touch / Mo $0.64 $/Touch

4 # Touch 3mo $5.15 $/Lead

683 8 # Touch $3,517.45 Total

US Lead List Week to Mail

Variable Data Letter 0 1.16 $792.28

Variable Data Letter 2 1.16 $792.28

Yellow Letter 4 0.79 $539.57

Postcard 8 0.35 $239.05

Postcard 14 0.35 $239.05

Postcard 22 0.35 $239.05

Zip Letter 35 0.64 $437.12

Postcard 48 0.35 $239.05

0.53Touch / Mo $0.59 $/Touch

3 # Touch 3mo $4.14 $/Lead

755 7 # Touch $3,125.70 Total

Inherited Related Week to Mail Price Drop Cost

Variable Data Letter 0 1.16 $875.80

Yellow Letter 2 0.79 $596.45

Postcard 8 0.35 $264.25

Yellow Letter 14 0.79 $596.45

Postcard 27 0.35 $264.25

Postcard 40 0.35 $264.25

Postcard 53 0.35 $264.25

0.64 Touch / Mo $0.52 $/Touch

4 # Touch 3mo $3.62 $/Lead

362 7 # Touch $1,310.44 Total

New 30-60-90 Late Week to Mail Price Drop Cost

Yellow Letter 0 0.79 $285.98

Zip Letter 3 0.64 $231.68

Postcard 8 0.35 $126.70

Postcard 12 0.35 $126.70

Yellow Letter 18 0.79 $285.98

Postcard 31 0.35 $126.70

Postcard 44 0.35 $126.70

0.47 Touch / Mo $0.50 $/Touch

2 # Touch 3mo $2.48 $/Lead

811 5 # Touch $2,011.28 Total

Old 30-60-90 Week to Mail Price Drop Cost

Yellow Letter 0 0.79 $640.69

Zip Letter 4 0.64 $519.04

Postcard 17 0.35 $283.85

Postcard 30 0.35 $283.85

Postcard 43 0.35 $283.85

0.51Touch / Mo $0.47 $/Touch

3# Touch 3mo $2.83 $/Lead

2227 6# Touch $6,302.41 Total

Low Equity Week to MailPriceDrop Cost

Yellow Letter 0 0.79 $1,759.33

Postcard 4 0.35 $779.45

Zip Letter 8 0.64 $1,425.28

Postcard 21 0.35 $779.45

Postcard 34 0.35 $779.45

Postcard 47 0.35 $779.45