Maximizing Marketing Efficiency with Busy Schedule

[Jordan Lewis]

Hello BP, 

I am 4 months into my real estate investing journey and I'm facing a bit of a power struggle with my day job, family obligations, and marketing for motivated sellers. Currently, I am driving for dollars and sending out direct mail to those properties once a week and trying to make calls during any other time I get. I have a couple hours a day (in the evening) to focus on my business but I'm not gaining much traction in the form of leads. I am trying to be patient with my situation and  continue chipping away until I build some momentum but sometimes I wonder If I am putting my focus in the right areas. 

For those of you who have had success with generating leads...if you only had two hours a day to dedicate to your real estate business, how would you spend it? and what would be the most productive use of your time?

(to preface my question, I am in the Northern Nevada market. I currently use Propstream, Postcard Mania, and have a Carrot website. I'm doing cold calls through a basic Google Voice number and that is about it for my software and marketing) 

Any input, good or bad is welcome. I try not to be one of those new investors who just ask for help without putting in the effort first but I'm at a spot where any pointers or helpful direction can go a long way. 

Thank you all! 

[Daniel Leonardis]

@Jordan Lewis - I am in the same boat. With a full time job and kids you wonder where the time comes into play. I can only give you my story and what it took to start closing deals.

* Get a team. Investing is a team sport. I found my niche in high value low time pieces of the lead funnel with a team of investors
* Cold calling is a time suck - hire a VA. Get the appointments from the VA and spend your time with high value clients ready to sell.
* Be adaptive. If one plan doesn't work after 6+ months, try another or add variations to what you are doing.
* Took me over 1 year to land my first deal and seller signed 3 other contracts! Lost the deal! Keep going, tenacity is key.
* Increase your targets. If the pool of prospects is too low, it'll take more time to land a deal.

* First deals the hardest, then you can start plowing that $ back into the business and expand marketing or paying for more help.

Good luck!