Direct Mail Frequency

[Ryan Ahlgrim]

If I could send out 1,000 mailers a month would it be better to:

A: Have 1 list of 1,000 people and mail to them every month

OR

B: Have 1 list of 3,000 people and mail to them quarterly

I heard one wholesaler say he mails out quarterly then when he gets a lead he mails to them every month for 6 months. If after 6 months they still aren’t motivated to sell he goes back to mailing them quarterly.

Has anyone tried this strategy?