Yard Sign Colors - What Are Most Appealing?

[Ian Tudor]

I'm gearing up to market my first buy and hold property for tenants. Part of the marketing strategy includes putting a yard sign. I don't want to use a generic yard sign because I'm trying to build a business. I want a brand, an image people will recognize around the city.

I looked into marketing research to determine the best colors for this custom-made sign, but I wanted to tap the BP community for their opinions.

From brandingstrategyinsider.com, I found some interesting research on colors and the emotions and qualities associated with them:

I would like to use black and yellow, but not sure if anyone had experience in this area.

Has anyone intentionally picked certain sign colors to receive more phone calls?

Please add any of your thoughts or observations from other companies.