Ad Spend to finding off market vs wholesaler?

Question

As a flipper and buy and hold investor…

What has been your best avenue for picking up deals?

Mail marketing

Door knocking

Cold calls

Sms text

Email marketing

Wholesale partners and investing alongside them

Just buying wholesale deals

Bird doggers

Agents

Profit share contracts

Contractors

Word of mouth

Local REIA groups

MLS write them offers like they are going out of style

Anything else please add on.

Duane Alexander · Answer

I wholesale mostly and flip sometimes. All marketing methods work. You just have to be consistent with them. I like cold calling and texting because it’s cheap, but at the same time I love PPC because it’s efficient even though it’s expensive af. You will not get better leads than PPC/SEO Leads. They are one or two call closes, whereas with cold calling and text message sometimes you will have to touch these people 10-20 times over the course of months and sometimes years. I have never done mail but I’ll probably be testing that out next year. My deal spread has been relatively even amongst all the marketing I do which is why I like doing all 3, ppc, cold calling and texting.

As a wholesaler my honest opinion is I would probably never buy from one. Build your own deal pipeline and wholesale the properties you don’t want and cherry pick the best deals to take down. You’ll probably end up making more money wholesaling but that’s another topic entirely. If you’re an investor and you’re not wholesaling, then your deal pipeline isn’t robust enough.

As a wholesaler my honest opinion is I would probably never buy from one. Build your own deal pipeline and wholesale the properties you don’t want and cherry pick the best deals to take down. You’ll probably end up making more money wholesaling but that’s another topic entirely. If you’re an investor and you’re not wholesaling, then your deal pipeline isn’t robust enough.

Jerryll Noorden · Answer

I will disagree with everyone here.

No not all marketing works. Not at all.

You truly need to define what "works" means.

Can you get a deal using door knocking? Of course. DMM, Driving for dollars, Bandit signs, Throwing a brick with a note attached to it asking them to sell their house through their window shattering that thing in gazillion pieces? Sure!

Hell I even got a deal just because I got a BBB membership (The person that was vetting my BBB profile to approve me for the BBB, needed to sell their house and they contacted me).

Sure EVERYthing can work.

BUT.. does it really work though... but really though.

NO! ABSOLUTELY NOT!

What do you hear all these gurus say?

Oh pick one and stay with it. Be consistent.

And if it doesn't work? Well do it some more! Be consistent.

Well I am not sure about you all, but as a NASA robotics scientist, an Aerospace engineer, and Mathematician, .... if something doesn't work, I definitely am not going to do it some more and "stay consistent" right?

Logic people! Use it!

Why do DMM, Bandit signs, doorknocking not work?

Well because from my definition of it works:

"It works", means it ALWAYS works. If something doesn't always work, it doesn't work, right?

If your car starts only 2 times every 100 times you turn the key, will you say the car works? No right?

2) It doesn't work because the second you stop doing DMM cold calling etc. etc, your leads dry out. For a business, that is not only bad, it is flat out STUPID. Find a way to automate lead generation so that you do not have to pump money time or effort into it! So no none of these work!

Also having flipped 100 houses doesn't mean the way you are getting them worked. I can pay 3X ARV for a house, flip it and call it "it works?" No. You heaving flipped 100 houses doesn't mean your lead generation getting these houses is correct. This is the sort of thing people NEED TO STOP DOING.

You can't say An orange is healthy because the color is orange. You are using a completely irrelevant statement to conclude something that has nothing to do with that statement you are basing your conclusion on. As a scientist you would fail miserably. And to you, dear readers, STOP falling into these traps. You need to for Pete's sake start using your heads. Call out these statements and don't get blinded by desire and accept them just because you want it to be true.

Now let me show you what exactly "IT WORKS" means to me!

All these leads are FREE

I don't lift a finger

Don't spend a cent

All the work has been done 5 years ago.

My point is this....

This is no "opinion" this is FACT. Here is proof.

Would you, ANY of you, pay money or effort for DMM cold calling D4D WHAT EVER, if you got MORE LEADS than you could POSSIBLY handle for free? You get MORE than you can possibly process. WHY would you pay more right?

Now ANYONE that would dare to argue any of what I said.. before you come with any lip, I DARE you to answer this simple question:

If you could choose... which one would you choose?

Keep on doing DMM, driving for dollars, door knocking bandit signs  OR, do nothing and get HIGHLY MOTIVATED off market seller leads that are specifically looking for YOU specifically YOU in your inbox while doing NOTHING?

If you chose option 2, then that means I am right, and anything else doesn't "work". This, because if anything else DID work, you would possibly pick option 1 right? But I am willing to bet NO ONE would pick option 1. So per definition then, if 100% of the population picks option 2, and NO ONE picks option 1, then saying "everything works" is false.

You can not argue mathematics. Look it up, it is called "Proof Theory". It is a field in mathematics where you come up with true answers using proofs.

Even the math sides with me.

Now, you can be stubborn and defiant, and at any costs defend your ego, to which I will say, dude, go do you... I honestly don't care what you do.

But to those with some intelligence... well, you know what to do. Do it the right way! The smart way, the way with the highest success rate!

Monkey has spoken!

Yoann Dorat · Answer

@Mario D'Ambrosio I'm a wholesaler and I have flipped hundreds of properties so I can speak on both sides here. All the methods of acquisition listed above works, as long as you don't overextend yourself, pick one or 2 and be consistent for 6 to 12 months and you'll get results.Then it gets down to your marketing budget, buying from wholesalers, agents or networking is free (someone else paid for that marketing) but you will pay a markup for this service, cold calling texting etc works but you have to commit time and go through a whole bunch of non-motivated sellers before you find a deal. Then you have PPC which is probably the most effective but you will have to come up with a min budget of $3000/month if you want to get some results. So bottom line is, whether it's equity, time, or money you have to trade something ;) Good luckYoann

Ad Spend to finding off market vs wholesaler?

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