SO, YOU WANT TO BOAST AND EXAGGERATE

[Bill Gulley]

http://www.comcom.govt.nz/fair-trading/fair-tradin...

Claims about success

Businesses must not make misleading claims about their own success. If a claim is made about the success of a certain product, service, or a business itself, this claim must be true. It must also be current. Any claims made about past success, such as an award won two years ago, must clearly state the date restrictions of that award. A restaurant claiming to be 'best budget restaurant of the year', for example, when it was awarded the title five years ago, would breach the Fair Trading Act unless the date restriction was clearly stated.

Example: A real estate agent distributed leaflets which created the impression that she had been responsible for the sale of a property. In fact, she was not the selling agent and the sale could not be attributed to her in any way. Both the agent and her real estate company were convicted and fined.

Question, anyone want to tell some whoppers? :)