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Updated over 1 year ago on . Most recent reply

User Stats

226
Posts
140
Votes
James Barnhart
  • Rental Property Investor
  • Ocala, FL
140
Votes |
226
Posts

sending letters and postcards, and getting little response?

James Barnhart
  • Rental Property Investor
  • Ocala, FL
Posted

I get about 8 to 10 cards every week, asking to buy my house.  I notice that they ALL have the same message. 

1. will buy it in any condition, no need to make repairs.

2. can close in 2 weeks

3. cash offer!

This could get people that are broke to bite, but it doesn't appeal to many of us.  I have properties in nice condition and I am not in financial difficulty.  Who cares if you can close in 2 weeks? 

What message could you put in a letter that might get the attention of most of us?  I think that it's time to talk to some potential buyers and ask them what might get them to sell.  I would love to hear your answers.  It's time to change your approach. 

I have some ideas, but I want to hear from the letter and card senders, please.

Most Popular Reply

User Stats

123
Posts
64
Votes
Zackary C Dunn
  • Contractor
  • Tampa FL
64
Votes |
123
Posts
Zackary C Dunn
  • Contractor
  • Tampa FL
Replied

My first deal was from postcards so I have definitely seen they work. As with anything in marketing the "Rule of 7 applies." On average a client has to see you 7 times before choosing to buy a product or service.

I dont think there is any wording that would get someone such as yourself to sell as you are not the target audience for most investors. The best return is to always go with a pain point financial (foreclosure, bankruptcy, liens), change in familial status (empty nester, new baby, divorce), vacant property, etc.

Another less motivated group which you may be in would be tired landlords. This group is obviously less motivated and would need a different message to respond. I've had better luck with this group by building actual relationships with them. 

I would also add I always to get more marketing touches. Due to the cost of direct mail I add in door knocking, cold calling, and digital marketing. I'm currently running Facebook ads directly to my mailing/ call lists bypassing the need for the special ad category. I'm averaging a cost of 12 cents a touch this way and hitting a frequency of 9+ a month. 

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