How Do You Set Your Individual Real Estate Goals?

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Driving home from the office today a new investor contacted me and we were discussing his Real Estate goals for the upcoming year.

During this conversation it occurred to me, although he had set his Real Estate goals high for the upcoming year he did not have any concrete reason behind it.

When you set your Real Estate goals, what substantial data do you use to set them? Some people set them off gut feelings or dreams, but I am interested in how individuals quantify their Real Estate goals.

I set my current year goals off of available capital and projected cash flow, does anyone use anything different?

I really am looking to the BP community for their responses because this seems like a very gray area.