My most creative deal to date

[Federico Gutierrez]

As a realtor it’s your job to market yourself as much as you can to as many possible clients in your market. Being a newer agent and not from the Cleveland area. I don’t have the luxury of calling upon my sphere of influence, as it’s mainly in Australia and over many different cities in USA. Working at Holton-Wise, I have @James Wise as my mentor/broker and we are constantly throwing ideas in the office to get “best bang for buck” and maximum exposer for myself Federico - Your favorite Aussie Realtor.

The idea for a billboard was discussed many times but the costs of securing a high traffic location for a reasonable always killed this idea. UNTIL James located a mixed-use apartment building for sale, 6 units up and 4 offices all fully occupied, best of all this building already has a large sign on the side of it!

Jumping on this property was a no brainer to me, the costs of paying for a sign in a high traffic area would easily pay the bank repayments on this building. Best of all it was a Holton-Wise partnership between myself and James which lowered the risk and the initial capital required out of my pocket. To add brownie points, I would gain passive income from this asset and have year round lead generation from the sign. The lead generation excites me for 2016, as it’s a busy road in a B grade neighborhood (Parma, OH) so my investment should in theory pay itself off in a few real estate transactions. Below are pictures of the current sign, so watch this space in Spring when the new sign goes up.

The partnership is formed. All smiles and plenty of documentation