Probate Marketing

[Jeremy Ferguson]

Hello BP, I would love some feedback from anyone with experience mailing out to probates.

We are on our second mailing to probates so still tweaking things a bit. We have a woman that goes down to the court house to pull the data and then she sends us the spreadsheet. We have "deceased last address" and we refer to that address in our letter. What we have found is that 50% of the "deceased last address" is the same address of the PR. So essentially they are living with the PR before they passed but that isn't that property address that may be up for sale.

My question is this... Should we manually go look up each person in tax records and see if we can find another address or should we just omit that section of the letter? I am not sure how your letters are setup but if you see a great response from listing the address, I would want to keep it and find a way to get more accurate data. If it's not really a big deal, I may just remove that from the letter.

I am using the letter found in the file place but we have made some small edits. I would love to hear what works for others.

I completely understand that testing is important but I am just curious as to what everyone's experienc is. If you want to share your letter I would love that as well.

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