Cash Flow or ROI? Which number do you focus on most in an investment?

[Carrie Cathey]

Curious to know which numbers real estate investors look at when considering properties. Do the numbers vary depending on the property type (ex. single-family homes, apartment complex, etc.).

Thanks :)

[J Scott]

Originally posted by @Joe Villeneuve:

@Carrie Cathey Cash Flow....11 out of 10 times.

Not sure why the amount of cash flow is meaningful?

If you're making $100K per month in cash flow, is that good? What if you had to invest $50M in cash to achieve that?

For me, COC/IRR is the important metric.