Temptation to grow in real estate

[Olga Daisel]

I did several flips, I did several rentals. But now I see that actually building custom homes is the most profitable. I have W2 job, which is flexible but quite profitable. I worked to get where I am now for the course of 15 years. Real estate was only a tool for investment.

Now after all this "passive" investment I ended up building a custom home for sale. My primary question is this:

Can I grow a profitable construction company without building for clients and just building on my lots for my money?

Can I do that and still be full time in my W2, which not only a source of income and easy finance, but also a source of personal joy?

I do like to build - that's for sure.