Direct Mail Interview

[Doug Haisten]

I started my first direct mail campaign and got my first response. The last week or so I had a few "scripts" for the initial interview I had been practicing with but one of the first questions I was asked was "how did you get my name" and since that question was not on any of the scripts I got nervous. Internet search seemed appropriate but what do others think the best response is?

[Braden Smith]

Hey @Doug Haisten. First off, what list are you mailing? I can base an answer to that question differently based on the list being mailed, but see below for a general response...

When a lead asks how you got their name or why they are on your list, just be truthful and reply with something along these lines:

Well, Mr/Mrs _____, we are local real estate investors who buy properties throughout the ____  (insert city name) area and we send out mailers based on certain buying criteria, so your home must have met at least some of that criteria. We pay a service to send this mail out so I dont know off the top of my head what criteria your home met. Have you considering selling your property?

Dont start off the conversation with a lie. Be honest and answer their question truthfully, but use some tact. If they are serious about selling they will talk to you. If someone asks that question they are probably annoyed by the mailer, but so what... they either want to sell or they dont. Just be yourself and use your own personality. Dont overthink it.

Hope that helps some! Good luck!!