Marketing and Lead generation

[Norm Chrostowski]

When marketing and doing direct mail what's the best avenue to take? Meaning should I use companies like list source or listability? Or should you use companies that specialize in lead generation? Like leadknack? from what I've read a lot of these lists have been used over and over again. Owners are getting bombarded with the same flyers or postcards. Thoughts or any advice is greatly appreciated. Thanks, Norm

[May Emery]

@Norm Chrostowski The problem with using a company like list source is that you are getting the same list that everyone else is mailing to. Absentee owners are getting plenty of offers in most markets so it's hard for yours to stand out.

Consider working with a list broker. They can make some recommendations for some of the new lists that are getting traction, but haven't been over-mailed. Even with the personal service, the pricing will be about the same.