SEO Keywords to Target

[Dylan Barnard]

I understand the main SEO keywords and phrases, like "we buy houses" and "sell my house", but what are some of the keywords outside of the cliché phrases that you guys have found work pretty well? We are specifically wanting to find small multifamily, so we are trying to brainstorm some keywords that resonate with that type of property owner, but not exclusively just multifamily. 

[Dylan Barnard]

Originally posted by @Trevor Ewen:

@Dylan Barnard

I tend to approach this more from the side of SEO optimization. One of the best things you can do is optimize on less common keywords that are nonetheless relevant to what you are doing. It's easier to establish dominance on the first page on a rarer keyword. For instance:

"We buy houses" - Tons of competition

"We buy houses denton" - Less competition

"We buy fixer uppers denton" - Much less competition

You have to be careful, because some keywords are completely useless (they have low competition, because they get no hits). What you are really looking for is the keyword where you have a dominant strategy due to lower competition, given specificity or choice of words.

Google Trends is a good way to do research if you have not already used the tool.

 Yeah, I used to use the keyword tool back like 10 years ago when I ran a guitar supply company in college. I'm assuming it's pretty much the same. I'm just looking for real estate specific keywords. Thanks for the input!