Who Should We Cater to on Social Media ? Buyers or Sellers?

[Nathali Delgado]

Hi guys! My name is Nathali and am a real estate buyer in Miami. 

I have a question for you guys. I am currently working on improving my social media personal branding but I’m a bit confused… so I thought I’d bring it to BiggerPockets for some feedback. 

Im very confused about who I should be catering to on social media ,on one side I feel like a should be catering to my sellers since I know that if I buy at the right price directly from the seller I can pretty much sell it anywhere else (MLS , email blast, ect) on another hand I second-guess myself because I look at what other investors are doing and I see most real estate investors either focus on inspiring other people to also invest in real estate and sell their flips/wholesale through their social media.This seems like a good idea as well and that is why I'm very confused.

I greatly appreciate the feedback on whether I should cater to sellers and nurture them to sell to me directly through my social media branding or if I should I aim to inspire and share content about my life as a real estate investor and influence others to also buy real estate? 

If you know an expert in real estate branding that can help me , I’d love to talk to them, or if you yourself have any knowledge I’d love to have a conversation with you!

Thank you for your time and feedback,

Nathali