Do you use social media to generate leads?

[Vin O.]

Hi!, curious to know if any of you have used Instagram or Facebook Ads to generate leads? 

If any of you have used FB Ads, I'd love to know how you have incorporated it in your lead generation process. And did it involve a Chatbot to help qualify the potential leads? 

What were the results? 

[Melissa Ward]

I think what you are looking to do is set up an "evergreen ad".  Meaning - you have a facebook ad that drives traffic to the web site, then you set up a retargeting ad that shows up only to people who clicked the first ad and did not take a desired action (fill out a contact form).  Usually ads need to be shown to people for a few days prior to them doing anything.  Facebook also has leads forms - where someone who is interested in your offer will click a button on facebook and their name and email address is saved in a CSV file.  You can download that file to connect with those people.