Generating Leads Online

[Lissette Deleon]

Hi BP Community!

My husband and I are trying to create our own brand for real estate under a brokerage, and we are having a hard time getting anyone to reach out to us through our facebook business page. I was wondering if anyone can provide tips to improve our page and strategies to build a strong online presence? If you are interested in taking a look at our page for feedback purposes, I will inbox you the link (Since its not allowed on the forums) . We do have a few buyers but we would love to start getting listings. Any information would be appreciated.

Thank you!

[Grant Rothenburger]

@Lissette Deleon

Not a realtor. But I do know a thing or two about branding and online presence. IMO the best thing you can do is to create content. Write some blog posts about your market/s, become the Pawtucket expert. "10 reasons families love Pawtucket", "best parks in Pawtucket", "5 free things to do in Pawtucket this weekend" I could go on and on. Keep creating blogs like that, (and you can be more RE specific "5 architecture styles unique to Pawtucket" "Pawtucket home values over the last 10 years") maybe weekly or 2x per week, sharing on your personal account & your page and people will associate you with Pawtucket, and you'll be top of mind when it comes time for them to buy or sell. This is more of a long play, but it works! You'll also want to have a simple website for the blog posts, or if you can put them on your website you have through the brokerage. You should have somewhere the blogs are posted that you send people to (through your sharing on social media) and try to capture their email. Boosting your posts and targeting your market heavily will help get traffic to the website. 

If you don't like writing, do a podcast. If you like video do a VLOG, as long as you are creating content and sending people to your website. Of course when they're on the website for the article/podcast/vlog they'll also learn that you're an agent in Pawtucket and would love to help them with their real estate needs.

Start a local meetup for real estate investors and/or agents. Who sells houses more than investors?