Which social media platform is best for garnering REI Interest?

[Account Closed]

I have met with a few social media managers, many of which seem to tout Facebook as the primary social media platform I should be investing time in. I feel more strongly towards Linkedin as it's a more professional network. What social media platforms do you leverage, which do you feel have the biggest impact on your REI's?

[John Knisely]

Depends on the level of sophistication of customer you are targeting. General public I'd definitely agree that Facebook would be my number one choice. Realtors, flippers, general contractors and other public facing niches. LinkedIn would be more appropriate for larger scale types like syndicators, developers, attorneys, CPAs, accredited investors etc.

As a Realtor, 100% Facebook. Business and personal pages, with ads on the business page. Instagram is also one I believe strongly in for the younger generation of clients I am catering to (myself included). I maintain my LinkedIn to add credibility and keep the door open for business with other industry professionals such as estate attorneys, CPAs etc.