Skip to content
×
Pro Members Get
Full Access!
Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimize mistakes, support informed decisions, and propel you to success.
Advanced networking features
Market and Deal Finder tools
Property analysis calculators
Landlord Command Center
ANNUAL Save 54%
$32.50 /mo
$390 billed annualy
MONTHLY
$69 /mo
billed monthly
7 day free trial. Cancel anytime
×
Take Your Forum Experience
to the Next Level
Create a free account and join over 3 million investors sharing
their journeys and helping each other succeed.
Use your real name
By signing up, you indicate that you agree to the BiggerPockets Terms & Conditions.
Already a member?  Login here
Real Estate Technology
All Forum Categories
Followed Discussions
Followed Categories
Followed People
Followed Locations
Market News & Data
General Info
Real Estate Strategies
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Real Estate Classifieds
Reviews & Feedback

Updated about 4 years ago on . Most recent reply

User Stats

6
Posts
4
Votes
Tim Landy
  • Austin, TX
4
Votes |
6
Posts

Facebook Ads Success

Tim Landy
  • Austin, TX
Posted

Has anyone had any success finding motivated sellers through Facebook ads?  Curious if running a few Facebook ads to drive people to our website is a good vehicle to get more seller leads.  If you are having success, would you mind sharing what is working?  Thanks in advance!

Most Popular Reply

User Stats

123
Posts
87
Votes
Angel-Ty L.
  • Specialist
  • NYC
87
Votes |
123
Posts
Angel-Ty L.
  • Specialist
  • NYC
Replied

@Tim Landy @Dennis Rodriguez

Is Facebook Ads a Good Vehicle to get more seller leads? Well, let's dive into the math behind paying for Facebook ads.

We will use analytical data to find our max investment.

We'll be using 4 key metrics

  • APD (Average profit per deal)
  • LPD (Leads per deal)
  • Crv. (Conversion rate of the landing page)
  • CPC (Cost per click)

For this example...Joe Shmoe's Metrics

  • APD= 12k
  • LPD= 1/25
  • Crv= 4%
  • CPC= $4

Joe Shmoe is a wholesaler whose APD is 12k, LPD is 1/25, and the Crv of his landing page is 4%. So Joe needs 625 clicks to his website to close 1 deal (25\625) based on his website Crv. of 4%. Joes's CPC is $4. 

Based on this knowledge you can multiply Joe's CPC by his needed clicks (4 x 625) which would equal 2,500. So Joe should be investing $2,500 in paid advertising to generate 1 deal.

This is just an example everyone's numbers will most likely be different. 

With that being said would you trade $2,500 to make $12,000? Cause any normal person would do that till pigs fly. 

So to answer your question… Yes, Facebook ads are a good vehicle to get more seller leads! If you need clarification or have any questions feel free to message me. 

Best of luck!

@Dennis Rodriguez

  • Angel-Ty L.
  • Loading replies...