Link building strategies

[Kyle Farrah]

I am working for an (extremely new) real estate crowdfunding company.

As a startup that has just launched last week, we have very few links to our site. As a result we do not rank very high in Google or other major search engines.

What strategies have you guys found successful for improving your search engine ranking, and building backlinks?

I remember a couple of years back people were posting links in "dofollow" blog comments - is that still an effective strategy?

Thanks,

Kyle

[Jim Groves]

Originally posted by @Kyle Farrah:

I am working for an (extremely new) real estate crowdfunding company.

As a startup that has just launched last week, we have very few links to our site. As a result we do not rank very high in Google or other major search engines.

What strategies have you guys found successful for improving your search engine ranking, and building backlinks?

I remember a couple of years back people were posting links in "dofollow" blog comments - is that still an effective strategy?

Thanks,

Kyle

 You can find cheap ways to get backlinks, but it's not going to really be of much benefit other than building "vanity" metrics.  Since there are so many real estate crowdfunding platforms out there, cracking the top 5 pages in google searches is extremely difficult for a site that has no market share.

I'm no SEO expert but getting up in the rankings requires patience and strong content that people will want to read.  Cheap shortcuts are not sustainable, nor will they do much to help your credibility which is absolutely critical in this business.

The first thing you should do, if you haven't done so already is to build a Twitter account, Facebook and LinkedIn page.  Next you should register on Crunchbase and Angelist.

The best way to get links that actually generate traffic is to be a featured contributor to industry sites like CrowdfundBeat or Crowdfund insider.  You have to work to get in on the larger publications though.

I know of some platforms that are in the top 10 in terms of market share that have yet to crack into the top few pages of google, and they've been in business for almost two years.  It takes time.