Website Conversion

[Matthew Atkinson]

I recently created my website to capture motivated seller leads. I have been doing PPC but virtually all of my traffic leaves the site after landing on the home page (one page view).

Today I added a link on home page today that says: "Read how investors calculate an offer price." It directs you here.

Curious to get any thoughts on this? My guess is that the link will get clicks, but do you think this tactic will be more likely to convert leads, i.e., will they fill out the form if they are more engaged? Or, am I revealing too much information?

What are you guys doing on your website to convert traffic into leads?

What is your conversion rate, or, said differently, what percentage of visitors fill out your form?

[Omar J.]

Hey @Matthew Atkinson I do this for a living. PPC for real estate properties. Your site is actually really nice but for PPC conversion you need some changes. While my recommendations below may seem non-intuitive to designers, I set this up all the time for my clients and am constantly testing with a lot of money.

1. 1. NEVER send PPC clicks to your homepage, unless you have money to burn.
2. 2. Send to a dedicated landing page with a FORM. Totally stripped of any other actions or links. Just your logo and the one single CTA. Filling out the form.
3. 3. Keep the form ABOVE the fold. So when they land all they see is the: headline, value proposition and the form to fill out.
4. 4. An extra bonus that always works is to not let the user go anywhere else. Either fill out the form or leave. One CTA. Do it or leave. People fight me on this, but IT WORKS.